Making Social Media Work for QSRs

Posted on January 27, 2009. Filed under: Customer Insight Portal, Leximancer, News | Tags: , , , , , , , , , |

Time and time again we’ve stressed the importance of both listening and responding to social media conversations. We’ve highlighted how companies like Dunkin Donuts, W Hotel, Apple and others are missing huge customer intelligence opportunities by not truly acting on the wealth of unstructured insight available via social media sites on the Web. What this information can give companies – quickly and easily – is a gold mine of customer insight.

QSR Magazine agrees, and in a recent article featuring Leximancer’s The Customer Insight Portal and CEO Neil Hartley, discussed the importance of these social media sites and their customer conversations for quick service restaurants. Using Yelp, Twitter, BooRah, etc., quick service restaurants can uncover actionable and invaluable customer insight that they can act upon accordingly.

To read the full article, click here.

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One Response to “Making Social Media Work for QSRs”

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Leximancer…I recently asked for a trial copy for their 3.5 version.

After exchanging 10 emails with 2 of their company representatives, they declined to provide me with a free trial.

Instead they said, “…that we can negotiate for a paid desktop trial.”

Although they advertise a free trial at their site, they actually trying to make people pay for a tial version.

How crappy and scummy is that?

Stay away from them. The software costs 1500$ AUD, and they expect you to pay without testing it.

Unless of course you pay for a trial version first.

Fakes! Shame on you!


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