Powerfully Simple

Posted on October 20, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , , , , |

Two concepts you rarely see linked in software reviews are “powerful” and “easy to use,” but those concepts are the first impressions of everyone who has put The Customer Insight Portal through its paces.

Fern Halper is the latest to be surprised by the powerful simplicity of the Portal and the speed of reaching actionable insight. Fern discovered that even a new user can dive in, load data either from internal documents or the Web and in minutes have actionable insight at your fingertips.

“The portal is very easy to use. You simply login and then tell the system the files you would like to analyze. You can upload internal documents or specify the URL(s) you would like to mine. Once the analysis is complete, you can then drill in and out of the concepts and highlight the pathways between concepts.”

And dive in she did. Fern explored several articles on the current financial crisis to see what new insight she could uncover, and using the Pathway Analysis tool quickly found an unexpected link.

“I was interested to understand the ‘seats’ concept and its relationship to the economic crisis, so I highlighted the path. In a separate window all of the articles related to the concept path are highlighted. It then became obvious from the articles, that given the financial crisis, the democrats stand to gain more seats in the senate and lock up a 60 seat filibuster proof majority.”

What kind of insight and unexpected links do you think The Customer Insight Portal can unlock for your business?

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