Archive for September, 2008
Roger Levy’s line of work allowed him to explore many tools and technologies in the world of data and text mining. He gets it. And he needs it.
In his line of work – forensic and special investigations technology – the amount of data he works with can be immense. He has to sift through hundreds of depositions involved with these investigations and find key concepts, as well as major differences in recollections in the depositions.
When he was first introduced to Leximancer, he saw the potential. He first used Leximancer in his previous position as group general manager at Telstra, but he also engaged with Leximancer himself with his own company, Forensic Technology Pty Ltd. After working with nearly every text analytics platform rolled out in the last decade, Roger Levy has found Leximancer to be the best for his work.
“Leximancer’s key benefits are identifying the focal points and key elements of large text documents and identifying trends and differences,” Levy said. “Currently we use Leximancer to analyze depositions during investigations and legal proceedings, looking for key focuses, differences in recollections and summarizing experiences. We also are evaluating the platform in several other areas including evidence analysis.”
Forensic investigations often involve the services of a medical examiner, crime laboratory analyst, crime scene examiner, forensic engineer, psychological profiler, statistician, computer analyst and a polygraph expert. The amount of written reports and depositions accompanying a forensic investigation can be massive, and an automated data analysis platform like Leximancer serves to bring speed and interactive visual mapping tools to the laborious process of analyzing the body of collected data.
Roger feels he can definitely recommend Leximancer to others working in the forensic sciences and feels that this is the beginning of a long-term relationship in a highly technical industry that can benefit from the rapid, thorough analysis of complex documents.
Leximancer’s powerful technology has many applications across a variety of industries from rapid analysis of commentary on social networks to bringing speed to forensic and eDiscovery investigations to providing “hidden” customer insight to marketers.Read Full Post | Make a Comment ( None so far )
Here is another use of Leximancer – this time in the political realm in Australia. Graham Young from Online Opinion, uses Leximancer to analyze public perception’s of two leading Australian political figures.
His series of analysis show how the public perceptions vary between two dynamic leaders, Malcolm Turnbull and Kevin Rudd. His conclusion?
The public sees Turnbull’s energy and experience being a factor in his ability to be a successful industry leader, while they see Rudd’s hard work, intelligence and social conscience allowing him to be a successful bureaucrat.
To learn more, click here for a blog post detailing how Graham uses Leximancer to develop cutting-edge political insight.
Stay tuned for more information on Graham Young and how Leximancer works for him in the coming weeks.Read Full Post | Make a Comment ( None so far )
The Customer Insight Portal has proven to be uniquely powerful in finding actionable insight and root cause understanding in vast documents. We put that to the test by analyzing the McCain and Obama campaign energy policies as stated by their existing official Web sites, respectively BarackObama.com and JohnMcCain.com.
Starting with McCain, the now immortalized chants of “drill baby drill” do a good job of summing up his official sites. When his Web site discusses “energy”, The Customer Insight Portal shows the bulk of this is focused on oil and the concepts of alternative energy show up pretty far down the list.
On the conceptual map, these concepts are tightly grouped showing the close relationships. The green circle theme below is “energy,” and as you can see, the rest of the themes are disjointed.
The Obama campaign has outlined a very different energy policy. Sixty percent of the time that “energy” is mentioned it is paired with “renewable.”
When “oil” is mentioned it is paired with “addiction” (77 percent) or “dependence” (72 percent).
The concept map also shows a very different policy. Notable is the way that the concept “energy” is linked to so many other concepts that in turn connect many different parts of the economy and the overall energy equation, largely focusing on investment in new technologies. Obama had a role for industry that included an investment in capital, technology and jobs.
The same concept map zoomed in to take a closer look at the “energy” theme, which speaks to how thought out the energy plan is.
We’ve heard a lot of discussion in the media, on blogs and from political analysts about what each candidate will do, and a vocal minority screaming that their policies are exactly the same. The Customer Insight Portal cut through the clutter, hype and noise to deliver real insight.Read Full Post | Make a Comment ( None so far )
The Australian government’s Department of Innovation, Industry, Science and Research recently completed a review of the country’s national innovation system. Part of the analysis was accomplished using Leximancer’s software to dissect 606 documents submitted for review. The software automatically identified several key themes, concepts and ideas from the submissions. On Sept. 9, the findings were presented to the Prime Minister of Australia. Senator Kim Carr, Minister for Innovation, Industry, Science and Research, called the report “a turning point for the future of innovation in Australia.”
The full analysis, done by Prof. Mark Dodgson of the University of Queensland using Leximancer software, may be accessed here: submissions-analysis-leximancer.Read Full Post | Make a Comment ( None so far )
John McCain’s choice of Sarah Palin as the Republican vice president nominee had media tongues wagging immediately. Using The Customer Insight Portal to instantly hone in on coverage after the decision helped to quantify media reaction and coverage. Material was sourced from top media outlets including The New York Times, Bloomberg, Chicago Tribune, Fox, Newsweek, LA Times, Time Magazine, etc., to identify the top concepts and themes emerging from the immediate mainstream media reaction to Palin.
The conceptual map from The Customer Insight Portal shows that reporters felt McCain’s selection of Palin was in a large part due to the fact that she is the current Governor of Alaska. With the state of oil prices today having a vice president from Alaska, where big oil is a crucial part of the economics, would be important. Palin has a history of being outspoken on the need for more domestic drilling and other paramount issues in the oil industry.
Pathway analysis shows reporters felt Palin was unusual as McCain’s choice of running mate given his outspoken belief that Obama lacked the experience needed for the position. Both Obama and Palin have been perceived as lacking the necessary years of experience to run the country. The Pathway analysis provides actionable insight showing that both Obama and Palin are going to have to prove to skeptics that they have the years of relevant experience to deserve a position in the White House in November.
Diving into the query section to conduct further textual analysis shows that Palin’s lack of experience, especially in foreign and national policy, were frequent themes.Read Full Post | Make a Comment ( None so far )
The researchers at Australia National University (ANU) had a problem. As a social and opinion research center tasked with understanding immense amounts of information, the ANU needed a service that could help do this for them. With a limited number of employees and a condensed amount of available time, ANU needed to dissect through thousands of pages of information comprised of exploratory research of subject behaviors, viewpoints, attitudes, beliefs and comments. But how were they supposed to do this without spending months or without hiring additional employees?
Well, simple. They turned to Leximancer.
Using Leximancer’s powerful text analytics software, the ANU employees were able to dump all of their research into the program, and within minutes, have at their fingertips not just WHAT their subjects were thinking and feeling, but WHY. This provided the researchers with invaluable information they could then present to government and community figures, industry experts and top-line journals.
Nigel Martin, a researcher at the ANU, considers Leximancer the most time and cost-effective service available and notes that Leximancer also provides the most accurate interpretation of the data, not allowing for any research bias or incorrect or lost concepts.
“Leximancer has assisted with processing the vast data blocks that confront our social sciences practice. It means that we can process hundreds of thousands of words and texts in compressed timeframes without the need for employing more and greater skilled staff members. It also allows us to undertake multiple projects simultaneously, so that our overall ability to process and understand extraordinary amounts of data is greater than if we were tied to a single project for an extended time period due to the manual data processing,” Martin said.
For more information about how Nigel Martin and the ANU used Leximancer in their work, click here.Read Full Post | Make a Comment ( None so far )