Obama Creates a Strong Correlation Between McCain and Bush in his DNC Acceptance Speech

Posted on August 29, 2008. Filed under: Customer Insight Portal | Tags: |

The 2008 Presidential Campaign creates a ripe environment for text analytics to provide key insights and themes. Yesterday’s acceptance speech of the presidential nomination by Barack Obama at the Democratic National Convention (DNC) provided excellent fodder for data analysis using The Customer Insight Portal.

Analysis of coverage from 15 of the top newspapers across the country –including The New York Times, Chicago Tribune, LA Times, USA Today, The Denver Post, Houston Chronicle, Philadelphia Inquirer, etc. – identified the top emerging themes and concepts emerging from Obama’s speech and the rippling reactions it created.

Pathway Between McCain and Bush

Pathway Between McCain and Bush

One clear pathway that The Customer Insight Portal determines is the strong correlation Obama repeatedly made between John McCain and George W. Bush. For the McCain campaign, this takes shape into actionable insight by determining if they want to project a united front with Bush’s policies moving forward. As the Detroit Free Press noted, Obama linked McCain to Bush at nearly every step.

Clear Concepts from Obama's Speech

Resound Themes from Obama's Speech

Coverage from the speech highlighted the resounding themes Obama promised to remedy if he were elected president including tax breaks for working-class families, eliminating capital gains taxes for small businesses and an initiative that would make the United States independent of foreign oil within 10 years.

Drilling Down Into the Text

Drilling Down Into the Text

Since all text analysis conducted by The Customer Insight Portal is completely drillable, it makes it easy to understand how the Portal created the pathway between concepts.

The Stage Was a Large Concept

The Stage Was a Large Concept

A frequent theme from coverage on the acceptance speech was the stage design, which shows up clearly on the conceptual map – yet there is no clear pathway between Obama and the stage showing he himself never referenced it in his speech.

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