Leximancer Adds Strategic Partner in OrbisIP Limited
Leximancer Adds Strategic Partner in OrbisIP Limited
Innovative customer insight software made available to government and military customers
BOULDER, Colo. – (Oct. 21, 2008)- Leximancer, a Customer Experience Management (CEM) and analytics software development company, today announced a partnership with OrbisIP Limited, a technology transfer and licensing company that focuses on Information and Homeland Security Intellectual Property [...]
The Customer Insight Portal Reviewed on The App Gap
Influential blogger Bill Ives wrote a great initial review/first impression of The Customer Insight Portal on The AppGap, an Intuit-sponsored blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration and creation.
Much to Ives’ amazement, the analysis in The Customer Insight Portal happens without setup and [...]
Why the W? Examining Reviews for the W Hotel
With plenty of hotel chains, vacation resorts and eclectic bed and breakfasts’ throughout the country, consumers have numerous choices of places to stay, especially in large cities. In order for boutique hotels, like the popular W line, a brand of Starwood Hotel & Resorts, to retain customers amid all of the competition, it would be important to listen to [...]
Read Full Post | Make a Comment ( None so far )Instant Competitive Analysis on Blog and Forum Data: Motorola Razr versus iPhone
We live in a new world. Today’s social and business cultures have merged on the Internet. Never before have executives had so much data about customers and their thoughts, feelings and attitudes at their fingertips. But like most good things, it comes with a catch: There is too much unorganized data to be easily useful, [...]
Read Full Post | Make a Comment ( 6 so far )In the News: The Customer Insight Portal
Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web.
Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers
The full press release:
“Game Changer” Customer Insight [...]
What to do with that data?
Corporations have spent millions, if not billions, on new ways to collect input and feedback from customers. Recordings of customer service calls, having call center operators take notes, e-mail campaigns, online feedback forms and countless other methods.
What we’ve seen in many cases is that executives look at the data, find a few similar points customers [...]
They’re all happy, right?
At Leximancer, we talk about finding the unknown-unknowns. Those moments where you look at the concept map and find connections you had no idea were there.
We were recently working with a technology client we’ll call Company Z (we’ve changed some specifics to keep client confidentiality – but the story is true) and they found out, [...]
