Seven Questions to ask a Text Analytics Vendor

Posted on December 1, 2008. Filed under: Opinion Pieces | Tags: , , , |

Perhaps you have noticed that there really are no successful text analytics systems, which are in general use on people’s desktops. It is fair to ask why this is the case.
It isn’t that people don’t have the need to absorb larger bunches of text. In fact, I might take a guess that the basic approach [...]

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Leximancer CEO Neil Hartley Interviewed by B-eye Network

Posted on October 13, 2008. Filed under: Leximancer, News | Tags: , , , , , , |

Leximancer recently was featured on the industry renowned B-eye Network. Mary Jo Nott, executive editor of the B-eye Network interviewed Leximancer CEO Neil Hartley about Leximancer’s growth and technology.
The pair talked about short- and long-term business strategy, current and future trends in the market place and the importance of being able to extract actionable customer [...]

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Getting to the Root of Feedback on American Eagle’s Facebook Page

Posted on September 26, 2008. Filed under: Customer Insight Portal | Tags: , , , , |

Marketers can be prone to jumping onto the latest marketing craze, especially when it comes to the world of social media. However, once marketers join a social media site on behalf of their company, their creation often lies stagnant, as they don’t know what to do with it. Take Facebook, a site with more than [...]

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In the News: The Customer Insight Portal

Posted on August 14, 2008. Filed under: Customer Insight Portal, News | Tags: , , , , , , , , , , , , |

Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web.
Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers
The full press release:
“Game Changer” Customer Insight [...]

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Leximancer In the News

Posted on August 12, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , , |

Leximancer has started its expansion from Europe and Australia into the North American market – and that move is gaining attention as businesses realize the power of the software, the great possibility of partnerships with OEMs and the ease and depth of The Customer Insight Portal.
We were featured in the business section of the Boulder [...]

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