Evaluating The Energy Policies of Obama and McCain

Posted on September 16, 2008. Filed under: Customer Insight Portal | Tags: , , , |

The Customer Insight Portal has proven to be uniquely powerful in finding actionable insight and root cause understanding in vast documents. We put that to the test by analyzing the McCain and Obama campaign energy policies as stated by their existing official Web sites, respectively BarackObama.com and JohnMcCain.com.
Starting with McCain, the now immortalized chants of [...]

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Vice Presidential Candidate: Analyzing Reaction to Sarah Palin

Posted on September 4, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , |

John McCain’s choice of Sarah Palin as the Republican vice president nominee had media tongues wagging immediately. Using The Customer Insight Portal to instantly hone in on coverage after the decision helped to quantify media reaction and coverage. Material was sourced from top media outlets including The New York Times, Bloomberg, Chicago Tribune, Fox, Newsweek, [...]

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Obama Creates a Strong Correlation Between McCain and Bush in his DNC Acceptance Speech

Posted on August 29, 2008. Filed under: Customer Insight Portal | Tags: |

The 2008 Presidential Campaign creates a ripe environment for text analytics to provide key insights and themes. Yesterday’s acceptance speech of the presidential nomination by Barack Obama at the Democratic National Convention (DNC) provided excellent fodder for data analysis using The Customer Insight Portal.
Analysis of coverage from 15 of the top newspapers across the country [...]

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