Posted on October 14, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: actionable insight, Coffee, Dunkin Donuts, free, My Starbucks Idea, Pike's Place, social media, Starbucks, WiFi |
In the last couple months, Starbucks joined the social media scene in a big way – launching their My Starbucks Idea site, a Web site dedicated to allowing customers to voice their own ideas about that they would like to see change, improve, etc. at Starbucks.
Users can submit their own ideas related to employees, coffee [...]
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Posted on September 12, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: Coffee, Customer Experience, Dunkin Donuts, Social Media Analysis, Starbucks, Yelp |
Yelp, a social networking site, makes it easy for users to review restaurants, bars, shops and other places. If you’ve got only one brick-and-mortar location, it’s easy to analyze customer feedback. But what if you’re a mega-chain with hundreds of locations in multiple cities? No one wants to comb through that much data piece by [...]
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