Leximancer Adds Satmetrix As Partner
Leximancer announced today a new partnership with Net Promoter® Leader Satmetrix. This partnership is part of strong continuous growth that Leximancer has seen throughout 2008.
Satmetrix will use Leximancer’s powerful Web-based content analysis platform, The Customer Insight Portal, enabling Satmetrix to add customer analytics and unstructured content mining to their already highly popular Net Promoter platform.
Net Promoter, paired with Leximancer’s [...]
The Role of Analytic Geeks in Retaining Customers
Last Wednesday there was an article in the Wall Street Journal (subscription required) that’s worth revisiting here (Marketers Reach Out to Loyal Customers, Emily Steel, Nov. 26, section B2), because its key message is one that we’ve been talking with customers and partners about a great deal over the past couple months. Namely, in [...]
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