Making Social Media Work for QSRs
Time and time again we’ve stressed the importance of both listening and responding to social media conversations. We’ve highlighted how companies like Dunkin Donuts, W Hotel, Apple and others are missing huge customer intelligence opportunities by not truly acting on the wealth of unstructured insight available via social media sites on the Web. What this [...]
Read Full Post | Make a Comment ( None so far )Seven Questions to ask a Text Analytics Vendor
Perhaps you have noticed that there really are no successful text analytics systems, which are in general use on people’s desktops. It is fair to ask why this is the case.
It isn’t that people don’t have the need to absorb larger bunches of text. In fact, I might take a guess that the basic approach [...]
Leximancer Introduces LexBox
Every company with a Web site should have a place for online feedback where customers can express their likes and dislikes. For companies, this feedback can be instrumental in perfecting the customer experience. You can collect data all day long, but it is the companies who actually analyze the feedback and make changes accordingly who [...]
Read Full Post | Make a Comment ( None so far )How customer reviews can define your advertisements
In an age where the average advertisement costs thousands of dollars and requires hundreds of staff hours – and when a 30-second commercial spot during the Superbowl is nearing upwards of $3 million dollars – companies need to ensure that their ads are being put in the right place and at the right time.
Not every [...]
Leximancer Adds Strategic Partner in OrbisIP Limited
Leximancer Adds Strategic Partner in OrbisIP Limited
Innovative customer insight software made available to government and military customers
BOULDER, Colo. – (Oct. 21, 2008)- Leximancer, a Customer Experience Management (CEM) and analytics software development company, today announced a partnership with OrbisIP Limited, a technology transfer and licensing company that focuses on Information and Homeland Security Intellectual Property [...]
Powerfully Simple
Two concepts you rarely see linked in software reviews are “powerful” and “easy to use,” but those concepts are the first impressions of everyone who has put The Customer Insight Portal through its paces.
Fern Halper is the latest to be surprised by the powerful simplicity of the Portal and the speed of reaching actionable insight. [...]
Leximancer CEO Neil Hartley Interviewed by B-eye Network
Leximancer recently was featured on the industry renowned B-eye Network. Mary Jo Nott, executive editor of the B-eye Network interviewed Leximancer CEO Neil Hartley about Leximancer’s growth and technology.
The pair talked about short- and long-term business strategy, current and future trends in the market place and the importance of being able to extract actionable customer [...]
A-Twitter About Sprint
Sprint, known for its lackluster customer service, recently came in last on the latest JD Power wireless service study. Its CEO has publicly voiced that Sprint is beginning new initiatives to get its customer service program back on track. To accomplish excellent customer service and identify actionable customer insights, Sprint will need to listen to [...]
Read Full Post | Make a Comment ( 1 so far )In the News: The Customer Insight Portal
Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web.
Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers
The full press release:
“Game Changer” Customer Insight [...]
Leximancer In the News
Leximancer has started its expansion from Europe and Australia into the North American market – and that move is gaining attention as businesses realize the power of the software, the great possibility of partnerships with OEMs and the ease and depth of The Customer Insight Portal.
We were featured in the business section of the Boulder [...]
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