Was The Curves Smart Program a Smart Choice?

Posted on November 25, 2008. Filed under: Customer Insight Portal | Tags: , , , |

Susan Collinge of Customer Crossroads blogged about on how Curves created a tailored customer experience for women. But then she noted a distressing development.  Many of the Curves members started venting on her blog about the new Curves Smart system and how frustrated they were by the lack of results. It raised a red flag [...]

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Using Social Media To Get to the Root of Customer Experience for Coffee Bean & Tea Leaf

Posted on November 20, 2008. Filed under: Customer Insight Portal | Tags: , , , , |

Meikah of Customer Relations: The New Competitive Edge visit to a Coffee Bean & Tea Leaf in the Philippines brought up an interesting question about customer service. Should there be a limit to pleasing customers? Her visit made her realize that in its willingness to please, CBTL was allowing customers to perhaps overstay their [...]

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Analyzing Yelp! Reactions to Dunkin Donuts

Posted on September 12, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , , , , |

Yelp, a social networking site, makes it easy for users to review restaurants, bars, shops and other places. If you’ve got only one brick-and-mortar location, it’s easy to analyze customer feedback. But what if you’re a mega-chain with hundreds of locations in multiple cities? No one wants to comb through that much data piece by [...]

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