Using Social Media To Get to the Root of Customer Experience for Coffee Bean & Tea Leaf

Posted on November 20, 2008. Filed under: Customer Insight Portal | Tags: , , , , |

Meikah of Customer Relations: The New Competitive Edge visit to a Coffee Bean & Tea Leaf in the Philippines brought up an interesting question about customer service. Should there be a limit to pleasing customers? Her visit made her realize that in its willingness to please, CBTL was allowing customers to perhaps overstay their [...]

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My Starbucks Idea – What Starbucks Customers Really Want

Posted on October 14, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , , , , , , , |

In the last couple months, Starbucks joined the social media scene in a big way – launching their My Starbucks Idea site, a Web site dedicated to allowing customers to voice their own ideas about that they would like to see change, improve, etc. at Starbucks.
Users can submit their own ideas related to employees, coffee [...]

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Analyzing Yelp! Reactions to Dunkin Donuts

Posted on September 12, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , , , , |

Yelp, a social networking site, makes it easy for users to review restaurants, bars, shops and other places. If you’ve got only one brick-and-mortar location, it’s easy to analyze customer feedback. But what if you’re a mega-chain with hundreds of locations in multiple cities? No one wants to comb through that much data piece by [...]

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