In the News: The Customer Insight Portal
Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web. Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers The full press release: “Game [...]
Read Full Post | Make a Comment ( None so far )What to do with that data?
Corporations have spent millions, if not billions, on new ways to collect input and feedback from customers. Recordings of customer service calls, having call center operators take notes, e-mail campaigns, online feedback forms and countless other methods. What we’ve seen in many cases is that executives look at the data, find a few similar points [...]
Read Full Post | Make a Comment ( None so far )They’re all happy, right?
At Leximancer, we talk about finding the unknown-unknowns. Those moments where you look at the concept map and find connections you had no idea were there. We were recently working with a technology client we’ll call Company Z (we’ve changed some specifics to keep client confidentiality – but the story is true) and they found [...]
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