Making Social Media Work for QSRs

Posted on January 27, 2009. Filed under: Customer Insight Portal, Leximancer, News | Tags: , , , , , , , , , |

Time and time again we’ve stressed the importance of both listening and responding to social media conversations. We’ve highlighted how companies like Dunkin Donuts, W Hotel, Apple and others are missing huge customer intelligence opportunities by not truly acting on the wealth of unstructured insight available via social media sites on the Web. What this [...]

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Did Apple get it right with the new MacBook?

Posted on October 28, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: , , , , , |

When Apple launched their new line of MacBook a few weeks ago, many people were excited to see some positive changes from the outdated version still in stores. Although Apple got many rave reviews on the MacBook, not every user loved everything about the newest version.
Using reviews of the new MacBook from CNET, Leximancer’s The [...]

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