Leximancer Partners with Polecat Ltd.
Building on recent momentum, Leximancer recently added a strategic OEM Partner in Polecat Ltd. The London-based Polecat will utilize Leximancer’s breakthrough analytics platform through Leximancer’s web service interface in conjunction with MeaningMine, Polecat’s own brand and strategic marketing platform.
The combined services will provide customer service, brand management and customer intelligence professionals with key insights derived [...]
The Role of Analytic Geeks in Retaining Customers
Last Wednesday there was an article in the Wall Street Journal (subscription required) that’s worth revisiting here (Marketers Reach Out to Loyal Customers, Emily Steel, Nov. 26, section B2), because its key message is one that we’ve been talking with customers and partners about a great deal over the past couple months. Namely, in [...]
Read Full Post | Make a Comment ( None so far )
