Posted on December 22, 2008. Filed under: Opinion Pieces | Tags: actionable customer insight, marketing research |
Imagine if your customer call center let you know nine months to a year later that your company was experiencing wide-spread problems with a product. That is the phenomenon that happens with market research, you receive customer opinions months after the opinions have actually been gathered (and even longer after they are formed), decreasing its [...]
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Posted on September 26, 2008. Filed under: Customer Insight Portal | Tags: actionable customer insight, American Eagle, Facebook, social networks, Text Analytics |
Marketers can be prone to jumping onto the latest marketing craze, especially when it comes to the world of social media. However, once marketers join a social media site on behalf of their company, their creation often lies stagnant, as they don’t know what to do with it. Take Facebook, a site with more than [...]
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Posted on September 22, 2008. Filed under: Customer Insight Portal | Tags: actionable customer insight, airlines, FlyerTalk, message boards, Southwest Airlines, United Airlines |
Frequent fliers while small in number compared to the rest of fliers make up the majority of commercial airlines revenue, so when frequent fliers loudly voice complaints airlines need to pay attention. As airlines are making significant changes to its frequent flier programs, it’s now more important than ever for airlines to sharpen their listening [...]
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Posted on August 14, 2008. Filed under: Customer Insight Portal, News | Tags: actionable customer insight, actionable insight, Business Intelligence, CEM, Competitive Intelligence, Customer Experience Management, Customer Insight, customer intelligence, Leximancer, SaaS, Software as a Service, Text Analytics, The Customer Insight Portal |
Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web.
Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers
The full press release:
“Game Changer” Customer Insight [...]
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