Conducting Marketing Research? You Might Be a Year Too Late

Posted on December 22, 2008. Filed under: Opinion Pieces | Tags: , |

Imagine if your customer call center let you know nine months to a year later that your company was experiencing wide-spread problems with a product. That is the phenomenon that happens with market research, you receive customer opinions months after the opinions have actually been gathered (and even longer after they are formed), decreasing its [...]

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Comcastic Reviews on Twitter, Consumerist and Pissed Consumer

Posted on October 21, 2008. Filed under: Customer Insight Portal | Tags: , , , |

Comcast made a renewed commitment to customer service and quality earlier this year. There is no doubt that Comcast is working hard with the launch of Frank Eliason’s customer service team. Through their efforts, the team has made great strides in helping to quell customer dissatisfaction and to end sites such as ComcastMustDie.com. While there’s [...]

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Getting to the Root of Feedback on American Eagle’s Facebook Page

Posted on September 26, 2008. Filed under: Customer Insight Portal | Tags: , , , , |

Marketers can be prone to jumping onto the latest marketing craze, especially when it comes to the world of social media. However, once marketers join a social media site on behalf of their company, their creation often lies stagnant, as they don’t know what to do with it. Take Facebook, a site with more than [...]

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Examining Message Boards: Why One Company Left United Airlines

Posted on September 22, 2008. Filed under: Customer Insight Portal | Tags: , , , , , |

Frequent fliers while small in number compared to the rest of fliers make up the majority of commercial airlines revenue, so when frequent fliers loudly voice complaints airlines need to pay attention. As airlines are making significant changes to its frequent flier programs, it’s now more important than ever for airlines to sharpen their listening [...]

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In the News: The Customer Insight Portal

Posted on August 14, 2008. Filed under: Customer Insight Portal, News | Tags: , , , , , , , , , , , , |

Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web. Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers The full press release: “Game [...]

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