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Do You Achieve Customer Intimacy?
Special note to readers: This may be Leximancer’s ONLY holiday themed blog post, but pending feedback we’re willing to try again. ☺
With Valentine’s Day coming up, now is as good a time as any to ask yourself – do you achieve customer intimacy? Sure, you can throw all kinds of stuff at your customers that [...]
Net Promoter Conference Recap
We recently attended the Net Promoter Conference out in San Francisco and wanted to share some of the great insights we took away from our time there. Leximancer has a partnership with Satmetrix in which their Net Promoter customers can receive services based on The Customer Insight Portal alongside Satmetrix’s other solutions.
We were able to [...]
Gut Versus Data: Making Decisions For Your Corporation
Thomas Wallgum, an editor at CIO Magazine, had a recent article with a surprising admission from a study conducted by Accenture – 40 percent of major corporate decisions are made by instinct, not data.
This might seem surprising at first but it becomes more understandable considering that most executives receive data in hard-to-understand formats that require [...]
Finding the Right Voices in the Crowd
Listening. Easily said, not always easily done. Companies are now keeping in tune with social media and many are doing their part to listen to what is being said about them, their competitors and their industries, but how do you really cut above all of the noise and the static to find meaning in this [...]
Read Full Post | Make a Comment ( None so far )Four Resolutions Needed to Create a Better Customer Engagement Experience in 2009
1. Leverage Your Lost Information (Analyze Unstructured Data)
Companies in 2009 are facing a large obstacle –they don’t analyze or capitalize on 80 percent of their internal data, which isn’t even counting the social media data that most companies ignore. Think about that for a second. Using only 20 percent of resources in a business [...]
What You Don’t Know, CAN Hurt You
“What you don’t know can hurt you.” Those words of Leximancer founder Dr. Andrew Smith resonated with Joanna Mather of the Australian Financial Review. In her recent article, “Data Miner Finds Needles in Haystacks,” Mather profiles Smith and Leximancer’s revolutionary software that allows users to find the information they need in order to make sound [...]
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