Archive for January, 2009
Making Social Media Work for QSRs
Time and time again we’ve stressed the importance of both listening and responding to social media conversations. We’ve highlighted how companies like Dunkin Donuts, W Hotel, Apple and others are missing huge customer intelligence opportunities by not truly acting on the wealth of unstructured insight available via social media sites on the Web. What this [...]
Read Full Post | Make a Comment ( None so far )Finding the Right Voices in the Crowd
Listening. Easily said, not always easily done. Companies are now keeping in tune with social media and many are doing their part to listen to what is being said about them, their competitors and their industries, but how do you really cut above all of the noise and the static to find meaning in this [...]
Read Full Post | Make a Comment ( None so far )Four Resolutions Needed to Create a Better Customer Engagement Experience in 2009
1. Leverage Your Lost Information (Analyze Unstructured Data)
Companies in 2009 are facing a large obstacle –they don’t analyze or capitalize on 80 percent of their internal data, which isn’t even counting the social media data that most companies ignore. Think about that for a second. Using only 20 percent of resources in a business [...]
