Archive for December, 2008
Conducting Marketing Research? You Might Be a Year Too Late
Imagine if your customer call center let you know nine months to a year later that your company was experiencing wide-spread problems with a product. That is the phenomenon that happens with market research, you receive customer opinions months after the opinions have actually been gathered (and even longer after they are formed), decreasing its [...]
Read Full Post | Make a Comment ( 2 so far )Actionable Customer Verbatims: Creating Breakthroughs In High-Volume Comment Analysis
Many of the market researchers and custom experience managers we have met during the course of 2008, view customer verbatims, the open-ended comments received by companies through surveys, contact centers and many other channels, as a potential goldmine of customer insight. But verbatims are also seen as a waste of time by many because of the [...]
Read Full Post | Make a Comment ( 3 so far )Leximancer Adds Satmetrix As Partner
Leximancer announced today a new partnership with Net Promoter® Leader Satmetrix. This partnership is part of strong continuous growth that Leximancer has seen throughout 2008. Satmetrix will use Leximancer’s powerful Web-based content analysis platform, The Customer Insight Portal, enabling Satmetrix to add customer analytics and unstructured content mining to their already highly popular Net Promoter platform. Net Promoter, paired [...]
Read Full Post | Make a Comment ( 1 so far )Leximancer Partners with Polecat Ltd.
Building on recent momentum, Leximancer recently added a strategic OEM Partner in Polecat Ltd. The London-based Polecat will utilize Leximancer’s breakthrough analytics platform through Leximancer’s web service interface in conjunction with MeaningMine, Polecat’s own brand and strategic marketing platform. The combined services will provide customer service, brand management and customer intelligence professionals with key insights [...]
Read Full Post | Make a Comment ( 1 so far )The Role of Analytic Geeks in Retaining Customers
Last Wednesday there was an article in the Wall Street Journal (subscription required) that’s worth revisiting here (Marketers Reach Out to Loyal Customers, Emily Steel, Nov. 26, section B2), because its key message is one that we’ve been talking with customers and partners about a great deal over the past couple months. Namely, in these [...]
Read Full Post | Make a Comment ( 2 so far )Seven Questions to ask a Text Analytics Vendor
Perhaps you have noticed that there really are no successful text analytics systems, which are in general use on people’s desktops. It is fair to ask why this is the case. It isn’t that people don’t have the need to absorb larger bunches of text. In fact, I might take a guess that the basic [...]
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