Archive for November, 2008
Was The Curves Smart Program a Smart Choice?
Susan Collinge of Customer Crossroads blogged about on how Curves created a tailored customer experience for women. But then she noted a distressing development. Many of the Curves members started venting on her blog about the new Curves Smart system and how frustrated they were by the lack of results. It raised a red flag [...]
Read Full Post | Make a Comment ( 1 so far )Using Social Media To Get to the Root of Customer Experience for Coffee Bean & Tea Leaf
Meikah of Customer Relations: The New Competitive Edge visit to a Coffee Bean & Tea Leaf in the Philippines brought up an interesting question about customer service. Should there be a limit to pleasing customers? Her visit made her realize that in its willingness to please, CBTL was allowing customers to perhaps overstay their [...]
Read Full Post | Make a Comment ( 3 so far )Leximancer Introduces LexBox
Every company with a Web site should have a place for online feedback where customers can express their likes and dislikes. For companies, this feedback can be instrumental in perfecting the customer experience. You can collect data all day long, but it is the companies who actually analyze the feedback and make changes accordingly who [...]
Read Full Post | Make a Comment ( None so far )How customer reviews can define your advertisements
In an age where the average advertisement costs thousands of dollars and requires hundreds of staff hours – and when a 30-second commercial spot during the Superbowl is nearing upwards of $3 million dollars – companies need to ensure that their ads are being put in the right place and at the right time.
Not every [...]
What You Don’t Know, CAN Hurt You
“What you don’t know can hurt you.” Those words of Leximancer founder Dr. Andrew Smith resonated with Joanna Mather of the Australian Financial Review. In her recent article, “Data Miner Finds Needles in Haystacks,” Mather profiles Smith and Leximancer’s revolutionary software that allows users to find the information they need in order to make sound [...]
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