Archive for September, 2008
Posted on September 26, 2008. Filed under: Customer Insight Portal | Tags: actionable customer insight, American Eagle, Facebook, social networks, Text Analytics |
Marketers can be prone to jumping onto the latest marketing craze, especially when it comes to the world of social media. However, once marketers join a social media site on behalf of their company, their creation often lies stagnant, as they don’t know what to do with it. Take Facebook, a site with more than [...]
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Posted on September 25, 2008. Filed under: Case study, Leximancer | Tags: analysis, data, data mining, deposition, forensic, Roger Levy, text mining |
Roger Levy’s line of work allowed him to explore many tools and technologies in the world of data and text mining. He gets it. And he needs it.
In his line of work – forensic and special investigations technology – the amount of data he works with can be immense. He has to sift through hundreds [...]
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Posted on September 24, 2008. Filed under: Leximancer | Tags: analysis, Australia, Graham Young, Insight, perception, politics |
Here is another use of Leximancer – this time in the political realm in Australia. Graham Young from Online Opinion, uses Leximancer to analyze public perception’s of two leading Australian political figures.
His series of analysis show how the public perceptions vary between two dynamic leaders, Malcolm Turnbull and Kevin Rudd. His conclusion?
The public sees Turnbull’s energy and [...]
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Posted on September 22, 2008. Filed under: Customer Insight Portal | Tags: actionable customer insight, airlines, FlyerTalk, message boards, Southwest Airlines, United Airlines |
Frequent fliers while small in number compared to the rest of fliers make up the majority of commercial airlines revenue, so when frequent fliers loudly voice complaints airlines need to pay attention. As airlines are making significant changes to its frequent flier programs, it’s now more important than ever for airlines to sharpen their listening [...]
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Posted on September 18, 2008. Filed under: Customer Insight Portal, News | Tags: actionable social media, Webinar |
Join us for a Webinar on September 24!
This webinar will introduce a powerful way to gain customer insights from today’s ubiquitous social media. The Customer Insight Portal provides the latest science-based method that enterprises are using to uncover customer insights to gain competitive advantage. If you’re interested in understanding customer opinion and feedback, we’ll show [...]
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Posted on September 16, 2008. Filed under: Customer Insight Portal | Tags: Election 2008, Energy, McCain, Obama |
The Customer Insight Portal has proven to be uniquely powerful in finding actionable insight and root cause understanding in vast documents. We put that to the test by analyzing the McCain and Obama campaign energy policies as stated by their existing official Web sites, respectively BarackObama.com and JohnMcCain.com.
Starting with McCain, the now immortalized chants of [...]
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Posted on September 12, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: Coffee, Customer Experience, Dunkin Donuts, Social Media Analysis, Starbucks, Yelp |
Yelp, a social networking site, makes it easy for users to review restaurants, bars, shops and other places. If you’ve got only one brick-and-mortar location, it’s easy to analyze customer feedback. But what if you’re a mega-chain with hundreds of locations in multiple cities? No one wants to comb through that much data piece by [...]
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Posted on September 10, 2008. Filed under: Leximancer, News | Tags: 606 Documents, Australian Department of Innovation, Kim Carr, Mark Dodgson, Minister of Innovation, National Innovation System, Prime Minister of Australia, University of Queensland |
The Australian government’s Department of Innovation, Industry, Science and Research recently completed a review of the country’s national innovation system. Part of the analysis was accomplished using Leximancer’s software to dissect 606 documents submitted for review. The software automatically identified several key themes, concepts and ideas from the submissions. On Sept. 9, the findings were [...]
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Posted on September 4, 2008. Filed under: Customer Insight Portal, Leximancer | Tags: Election 2008, John McCain, Sarah Palin |
John McCain’s choice of Sarah Palin as the Republican vice president nominee had media tongues wagging immediately. Using The Customer Insight Portal to instantly hone in on coverage after the decision helped to quantify media reaction and coverage. Material was sourced from top media outlets including The New York Times, Bloomberg, Chicago Tribune, Fox, Newsweek, [...]
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Posted on September 2, 2008. Filed under: Case study, Leximancer |
The researchers at Australia National University (ANU) had a problem. As a social and opinion research center tasked with understanding immense amounts of information, the ANU needed a service that could help do this for them. With a limited number of employees and a condensed amount of available time, ANU needed to dissect through thousands [...]
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