Archive for August, 2008
Obama Creates a Strong Correlation Between McCain and Bush in his DNC Acceptance Speech
The 2008 Presidential Campaign creates a ripe environment for text analytics to provide key insights and themes. Yesterday’s acceptance speech of the presidential nomination by Barack Obama at the Democratic National Convention (DNC) provided excellent fodder for data analysis using The Customer Insight Portal.
Analysis of coverage from 15 of the top newspapers across the country [...]
Instant Competitive Analysis on Blog and Forum Data: Motorola Razr versus iPhone
We live in a new world. Today’s social and business cultures have merged on the Internet. Never before have executives had so much data about customers and their thoughts, feelings and attitudes at their fingertips. But like most good things, it comes with a catch: There is too much unorganized data to be easily useful, [...]
Read Full Post | Make a Comment ( 6 so far )In the News: The Customer Insight Portal
Today marked the formal launch of The Customer Insight Portal, and the news was picked up around the Web.
Forbes.com, Marketwatch.com, Morningstar.com, Reuters, Yahoo! Finance and others picked up the story of how The Customer Insight Portal is the “game changer” for companies looking to gain insight into their customers
The full press release:
“Game Changer” Customer Insight [...]
Leximancer In the News
Leximancer has started its expansion from Europe and Australia into the North American market – and that move is gaining attention as businesses realize the power of the software, the great possibility of partnerships with OEMs and the ease and depth of The Customer Insight Portal.
We were featured in the business section of the Boulder [...]
What to do with that data?
Corporations have spent millions, if not billions, on new ways to collect input and feedback from customers. Recordings of customer service calls, having call center operators take notes, e-mail campaigns, online feedback forms and countless other methods.
What we’ve seen in many cases is that executives look at the data, find a few similar points customers [...]
